On Saturday, 31st July, 2021, Nigeria’s umbrella outfit for creative industry, Creative Industry Group officially announced its partnership with the Musical Copyright Society Nigeria (MCSN), and Performing Musicians Employers’ Association of Nigeria, and Empressive media to organize the very first ever convergence of all creative sectors in Nigeria.
The event has since garnered interest and anticipation is high for the 1st of October, which is slated date for the event.
Other partnering groups include Society of Nigerian Artists, SNA Fashion Designers Association of Nigerian FADAN, Association of Nigerian Authors,, Actors Guild of Nigeria and many more.
Nigeria’s umbrella outfit for creative industry, Creative Industry Group, has positioned itself to set the ball rolling in putting talents and exclusive initiatives into the path of profitability and reward, as it is set to partner the all-encompassing Performing Musicians Employers Association of Nigeria and leading PR company, Empressive Media to launch the first ever convergence for all creative minds in Nigeria to discuss the way forward amid the major challenge bedevilling the industry; Copyright
Tagged “The Nigerian Creative & Media Conference”, the event is scheduled to hold on Independent day, October 1st 2021 in Lagos and will be aired live for participants across the world to engage.
Speaking with newsmen on Saturday, 31 July 2021 Mr Nosa Omorege, the CIG Publicity Secretary stated that, creativity and artistic careers are now becoming a lucrative business globally and there is an increased awareness among Nigerian Youth as it has offered a new level of opportunity and means for Financial Liberation for young minds.
While the media keeps scouting new young talents in every area of arts and entertainment, we believe these young minds are supposed to be guarded and protected against all forms of manipulations that comes with content exploitation.
The news platforms also have a great deal of work to do in projecting true talents beyond any forms of kickbacks. This program will discuss these issues among many other salient issues that revolves around joining forces with all other copyright platforms.
We intend to bring in MCSN’s Go Create and introduce the app to every content creator to secure their work and let their work be able to put food on their table.” He said
President of PMAN, who lauds the idea commended CIG and all partnering platforms for the initiative and pledged to support in every capacity required from PMAN
“I believe this conference will offer learning opportunities to content curators, bloggers and social media users on creative and branding strategies, monetization opportunities and structured business models, successful digital business principles and other topics that will prove advantageous for Bloggers in all fields. It will also provide a networking opportunity for media practitioners to meet and share their knowledge.” He stated.
It also aims to introduce the new digital networks to the new creative platforms from the stable of PMAN, MCSN, CIG and other platforms that protects copyrights of contents.
Tagged “Monetizing Your Content Amid Limitations”, the event is free to registered participants. But for space constraints, only the first 500 proposed participants to register will be sent the admission code to enter the conference venue. All other interested bloggers after the first set of 500 registered participants will be encouraged to watch the live streaming and live feeds of the event This conference is programmed into workshops, keynote presentations, insightful talks, collaborative round table working sessions, and panel discussions from recognized experts in business strategy, customer-relationship building, branding and monetization of social media.
Trade minister, Uzoka-Anite launches NATEP, targets 50 Million jobs for youths
The minister of Industry, Trade and Investment, Dr Doris Uzoka-Anite has launched the National Talent Export Programme (NATEP) in a bid to position Nigeria as a talent export hub designed to create not less than one million jobs in the next five years.
The Minister performed the launching on behalf of President Bola Ahmed Tinubu at the sidelines of the 78th Session of the United Nations General Assembly (UNGA), in New York, United States of America.
In her opening remarks at the launch of the initiative at the Microsoft office in NewYork, the minister highlighted the need to ensure Nigeria takes the lead in exporting global talents that are doing well across the world which will also drive a huge investment in training and also attracting more investment in talent exportation.
According to her, the initiative is in line with President Bola Tinubu’s Renewed Hope agenda to diversify the Nigerian economy, create sustainability opportunities and generate about 50 million jobs for the youths over time.
“NATEP is an initiative that will serve as a special purpose vehicle (SPV) to position Nigeria as a leading global hub for service export, talent sourcing and talent export.
“As part of our strategy towards achieving this, President Bola Tinubu whose agenda is job creation, we have initiated a National Talent Export Programme (NATEP) for Nigeria, which targets the creation of one million jobs across Nigeria with a target of five years in line with the theme of this year’s UNGA, which is rebuilding trust and igniting global solidarity, accelerating action on the 2030 agenda and the sustainable development goals towards peace, prosperity, progress and sustainability for all”, the minister said.
Uzoka-Anite further informed the large gathering comprising of world leaders and other giant tech companies across the globe like; Amazon, World Economic Forum, Microsoft group, Flour Mills Nigeria, Meta, Google and a host of others, that the global talent sourcing industry is valued at $620 billion as at 2020 and industry pundit have forecasted it will be valued at about $904 billion by 2027.
“Nigeria can supply top talents for the global service export and outsourcing business. With over 1.7 million graduates from higher education institutions entering the workforce annually, this will reduce the burden of unemployment and over-dependence on the government for jobs”, she explained.
The Minister further noted that NATEP was specially created to arrest the bottleneck facing the talent and service sector export industry, which will enhance competitiveness, and innovation, and drive sustainable development growth, empowerment and training through trade and value chain exchange.
She added: “Nigeria is ready to become a global hub for talent export, as the government is ready to take full advantage of the African Continental Free Trade Agreement (ACfTA) to penetrate the huge continental market and target job opportunities.
“As a country, we have a significant value proposition for regional and global markets for the export of services. We will actively target Greenfield and brownfield job opportunities in the United Kingdom, Europe, China, Canada, the United States of America and a host of other countries”.
The Minister For Communications, Innovation and Digital Economy, Dr. Bosun Tijani, while addressing participants at the launch disclosed that launching NATEP was timely, adding that to drive the mandate for Nigeria to be positioned as one of the global talent export hubs in Africa and the world will see Nigeria benefit more in terms of generating huge revenue, digitalization of the economy, more robust data protection opportunities and also avert the massive brain drain within the youth demography.
According to him, Nigerians in the diaspora are doing great things in the tech world, adding that it’s time for Nigeria to benefit by making more money and develop other youths to maximize their potentials.
“With a youthful population and over 1.7 million graduates from higher educational institutions joining the workforce each year, Nigeria has the potential to provide high-quality talent for the Global Service export and outsourcing industry. We must first identify them, train them and make the world see the stuff they are made of. We will not only create jobs but also empower them with the basic skills of survival and pass them on to the next generation” Dr Tijani said.
The Disappointing State of Customer Relations Among Instagram Merchants
By Otunba Deoye Otukoya
In today’s digital age Instagram has become an indispensable platform for businesses to connect with customers and promote their products or services. With the increasing popularity of Instagram stores it is essential for merchants to prioritize good customer relations. However a prevalent issue that deserves attention is the lack of professionalism and poor communication exhibited by some Instagram merchants. Many customers have reported incidents where the merchants provide their phone numbers on their timelines but fail to respond adequately or display unpleasant attitudes when contacted. This article aims to shed light on this concerning trend and the implications it has on customers and businesses alike.
1. Accessibility Matters:
One of the fundamental aspects of ensuring good customer relations is the accessibility of the merchant. By voluntarily providing their phone numbers merchants convey the impression of being available and open to customer inquiries. However the reality often falls short of this expectation. Too frequently customers are left frustrated and inconvenienced when their attempts to contact merchants go unanswered for days or are met with dismissive responses. This lack of availability undermines trust and damages the overall customer experience.
2. Unprofessional Attitudes:
Another significant concern is the unprofessional conduct and negative attitudes displayed by certain Instagram merchants when interacting with customers. The success of any business hinges on creating a positive relationship with consumers. However some merchants who put their phone numbers out for public use have been observed to have a lackadaisical approach towards customer engagements. Instances of rude behavior impatience and unhelpfulness have been reported leaving customers feeling disrespected and discouraged from engaging with that particular merchant or even shopping on Instagram altogether.
3. The Ripple Effect:
The ramifications of poor customer relations go beyond individual experiences. When customers have negative encounters with Instagram merchants they are likely to share their frustrations with friends family and online communities. Word-of-mouth plays a crucial role in shaping a merchant’s reputation and negative reviews can quickly spread damaging the business’s credibility. Consequently merchants who fail to prioritize customer relations may find themselves losing potential customers and hindering their long-term growth prospects.
4. A Call for Improvement:
To address this issue it is imperative for Instagram merchants to recognize the significance of good customer relations and take proactive steps to improve their interactions with customers. Some crucial measures include:
a. Prompt Responses: Merchants should aim to respond to customer inquiries in a timely manner ideally within 24 hours. This showcases attentiveness and professionalism fostering positive customer relationships.
b. Polite and Respectful Communication: Merchants need to maintain a respectful tone even when faced with challenging or repetitive customer inquiries. Good customer relations require patience and understanding.
c. Training and Empathy: Merchants should invest time in training their customer support staff emphasizing the importance of empathy and effective problem-solving. Understanding the customer’s perspective can go a long way in providing satisfactory resolutions.
d. Feedback and Improvements: Merchants should actively seek feedback from customers to identify areas for improvement. This feedback loop can assist in refining their customer relations strategies and forging stronger connections with their target audience.
The alarming lack of good customer relations displayed by some Instagram merchants is a disheartening trend that affects both customers and businesses. By prioritizing accessibility professionalism and respect in their interactions merchants can foster an environment of trust and loyalty. Overlooking the importance of good customer relations may lead to a decline in sales and reputation. Ultimately developing strong customer relations on Instagram will not only boost customer satisfaction but also drive growth and success for merchants in the long run.
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