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Nigeria’s umbrella outfit for creative industry, Creative Industry Group, has positioned itself to set the ball rolling in putting talents and exclusive initiatives into the path of profitability and reward, as it is set to partner the all-encompassing Performing Musicians Employers Association of Nigeria  and  leading PR company, Empressive Media to launch the first ever convergence for all creative minds in Nigeria to discuss the way forward amid the major challenge bedevilling the industry; Copyright

 Tagged “The Nigerian Creative & Media Conference”, the event is scheduled to hold on Independent day, October 1st 2021 in Lagos and will be aired live for participants across the world to engage.

Speaking with newsmen on Saturday, 31 July 2021 Mr Nosa Omorege, the CIG Publicity Secretary stated that, creativity and artistic careers are now becoming a lucrative business globally and there is an increased awareness among Nigerian Youth as it has offered a new level of opportunity and means for Financial Liberation for young minds.


While the media keeps scouting new young talents in every area of arts and entertainment, we believe these young minds are supposed to be guarded and protected against all forms of manipulations that comes with content exploitation.

The news platforms also have a great deal of work to do in projecting true talents beyond any forms of kickbacks. This program will discuss these issues among many other salient issues that revolves around joining forces with all other copyright platforms.

We intend to bring in MCSN’s Go Create and introduce the app to every content creator to secure their work and let their work be able to put food on their table.” He said

 

President of PMAN, who lauds the idea commended CIG and all partnering platforms for the initiative and pledged to support in every capacity required from PMAN

“I believe this conference will offer learning opportunities to content curators, bloggers and social media users on creative and branding strategies, monetization opportunities and structured business models, successful digital business principles and other topics that will prove advantageous for Bloggers in all fields. It will also provide a networking opportunity for media practitioners to meet and share their knowledge.” He stated.


It also aims to introduce the new digital networks to the new creative platforms from the stable of PMAN, MCSN, CIG and other platforms that protects copyrights of contents.

 

Tagged “Monetizing Your Content Amid Limitations”, the event is free to registered participant. But for space constraints only the first 500 proposed participants to register will be sent the admission code to enter the conference venue. All other interested bloggers after the first set of 500 registered participants will be encouraged to watch the live streaming and live feeds of the event This conference is programmed into workshops, keynote presentations, insightful talks, collaborative round table working sessions, and panel discussions from recognized experts in business strategy, customer-relationship building, branding and monetization of social media

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Entertainment

Remembering MOHBAD, an Underrated Nigerian Artist  

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The heartbreaking news of Mohbad’s passing on September 12, 2023, left a deep void in the Nigerian music scene. Mohbad was undoubtedly one of the most underrated talents in the industry, and his departure is a painful loss to the world of music.

 

Mohbad’s journey in the music industry was marked by a fierce determination to make his mark. He faced challenges within his record label, where he believed he was not receiving the promotion he deserved. It was evident to him, as well as his growing fan base, that he possessed a wealth of talent waiting to be unleashed.

 

His music was a testament to his artistry. While some criticized Nigerian musicians for lacking substance, Mohbad’s songs were a shining exception. It was this depth in his music that drew me to become a fan. I first took notice of him when he delivered a powerful cover of Kizz Daniel’s ‘Fvck U.’ As a dedicated rap enthusiast, I recognized the profound thinking that went into his lyrics. Lines like ‘MALLAM na Mallan even ti e ba spell e la ti eyin,’ which translates to ‘A MALLAM will always be Mallam even if it’s spelled backward,’ showcased his lyrical prowess.

 

Mohbad initially made a name for himself as a rapper but transitioned into a lamba artist to reach a wider audience. This strategic move bore fruit when he released ‘Ko Po Ke,’ a song that became a massive hit. After joining Marlian Records, he continued to build a rich catalog of music.

 

Despite the challenges he faced, Mohbad remained resilient. He recently released a new album, a testament to his unwavering dedication to his craft. Tragically, he lost his life while promoting this album, which had the potential to propel him to the heights he truly deserved in the industry.

 

Before parting ways with his former label, Mohbad had endured a great deal, and his health had suffered as a result. He was diagnosed with hypertension, a stark reminder of the toll his pursuit of musical greatness had taken on his well-being.

 

In tribute to Mohbad, let us remember his undeniable talent, his commitment to creating meaningful music, and the resilience he displayed throughout his journey. He may have left us too soon, but his music will continue to resonate with his fans and serve as a testament to his enduring legacy in Nigerian music.

 

By Timilehin Ajagunna

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Business

ZENITH BANK APPOINTS DR. JULIET EHIMUAN AS NON-EXECUTIVE DIRECTOR

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The Board of Directors of Zenith Bank Plc has appointed Dr. Juliet Ehimuan as a Non-Executive Director of the bank effective August 29, 2023. The appointment, which was announced in a statement to the Nigerian Exchange (NGX) Limited on Tuesday, August 29, 2023, has also be confirmed by the Central Bank of Nigeria.Dr Juliet Ehimuan is the Founder and CEO of Beyond Limits and the immediate past Director of Google West Africa.

 

She was named by Forbes as one of the top 20 power women in Africa, by the London Business School as one of 30 people changing the world, and as one of the Most Influential People of African Descent (MIPAD). She was also featured in the BBC Africa Power Women series, and on CNN Innovate Africa.With over 25 years experience primarily in Technology, Oil & Gas, and New Media industries across Europe, Middle East and Africa; Juliet is a leading voice on Innovation, Transformation, and Leadership.During her remarkable 12-year tenure at Google, Juliet played a pivotal role in expanding the company’s presence in Nigeria and the wider West Africa region. She championed initiatives to increase digital access, local content development, skills acquisition, entrepreneurial growth, innovation, and fostered strategic partnerships with leading private sector and government institutions.Dr Juliet has made significant contributions to the tech ecosystem in Nigeria and Africa at large. She served on committees that developed the national broadband plan and ICT incubation strategy in Nigeria, and has been involved in national strategic advisory groups focused on economic growth. These engagements demonstrate her commitment to shaping the future of tech in Africa. She has received numerous awards for outstanding contribution to the digital landscape in Africa.

 

She holds board positions across multiple industries including Finance, FMCG, Oil & Gas, Education and social enterprises.Her education includes a Doctoral degree in Business from Walden University in Minneapolis, an Executive MBA from the London Business School, a Postgraduate degree in Computer Science from the University of Cambridge; and a BSc in Computer Engineering (1st class honours) from the Obafemi Awolowo University, Ile-Ife. She is a recipient of the London Business School Global Women’s Scholarship, and at Cambridge University was awarded Selwyn College Scholar and Malaysian Commonwealth Scholar. She is a Fellow of the Cambridge Commonwealth Society.She was awarded IT Personality of the Year in 2012 by the Nigeria Computer Society, Digital Personality of the year 2016 by Marketing World; and received a 2015 Titans of Technology award from Technology Africa. She is a published Author, Executive Coach, and a member of the Forbes Coaches’ Council.

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